Ubisoft is a French video game publisher and developer behind numerous international franchises. The company also operates Ubisoft Connect and develops programs designed to bring its development teams closer to their player communities.
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A beta usually arrives after most of a game's basic identity has already been decided. Ubisoft is experimenting much earlier. The Player Council is opening projects whose core loops are still being evaluated and, in some cases, whose commercial future has not been decided at all.
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